Honest environment. Pure scent.
Fascinating fragrances with a focus on allergy-friendliness and sustainability.
ærlig is a line of perfumes with truly wonderful scents, free from at least 72 of the declarable substances that the EU Cosmetics Directive identifies as potential allergens. Furthermore, sustainability is carefully considered in both the ingredients and the packaging.
These perfumes are for those who wish to indulge in pure and honest luxury.
Honest, simple, and unique
ærlig is inspired by Nordic simplicity and feminine aesthetics. The luxurious packaging, the beautiful bottle, and the delightful fragrance together offer a sublime experience in both simplicity and harmony.
The Box
Danish-made and assembled without the use of glue, crafted from FSC©*-certified cardboard.
*FSC© is an international non-profit labeling scheme for wood. The FSC© label is a guarantee that the wood can be purchased with a clear conscience. In an FSC© forest, no more trees are cut down than the forest can reproduce. At the same time, FSC© ensures that wildlife and plant life are protected, and that the people working in the forest receive education, safety equipment, and fair wages.
FSC© stands for "Forest Stewardship Council."
The Label
Danish-made and produced from sugarcane.
Ingredients
Organic undenatured alcohol extracted from organic wheat.
Various fragrances developed by Swiss perfumers.
Development & Production
ærlig is Danish-produced, and everything related to ærlig comes from Denmark or the rest of Europe whenever possible. This ensures that the transportation route is as short as possible.
