Our story

My Story

My background is rooted in science. As a trained laboratory technician and environmental technologist, I have spent many years developing haircare and skincare products, where precision, safety, and responsibility are essential. It was through my work as a product developer that I gained deep insight into declarable allergens in fragrance - and into how often they are overlooked.

Crafting a scent that is both expressive and complex, yet gentle on the skin, requires patience, curiosity, and an uncompromising attention to detail. In 2018, this fascination became a commitment: to develop my own line of perfumes built on transparency and care. After years of refinement, the collection was ready to be introduced in 2020.

Honesty lies at the heart of every perfume I create. Each formulation deliberately excludes at least 72 declarable allergens, with the hope that more people - especially those sensitive to fragrance - can enjoy perfume without hesitation. Sustainability is equally fundamental to the brand. Raw materials and select packaging components are sourced within Europe, the majority of packaging is produced in Denmark, and all perfumes are manufactured in Denmark.

ærlig is perfume created with intention: thoughtful, transparent, and respectful - of both skin and surroundings.