When it comes to perfume, what’s not included matters just as much as what is.
Our perfumes have always been free from the 26 allergens most commonly associated with allergic reactions. But we go even further. In total, ærlig fragrances are formulated without at least 72 potential allergens, giving you complete confidence in what you apply to your skin - every single day.
From the very beginning, our approach to perfume has been rooted in care, responsibility, and uncompromising quality. In line with an upcoming decision by the European Parliament, an additional 46 allergenic substances will soon be required to be declared. Rather than waiting, we’ve chosen to act now - even in cases where certain substances fall below the official declaration threshold.
This is particularly significant in the world of perfumery. Most essential oils are affected by this directive, including the majority of floral oils, all citrus oils, and many oriental oils. In fact, very few essential oils exist without any of these declarable substances.
That’s why we’ve chosen radical transparency.
For every perfume, we clearly disclose the exact percentage of each declarable substance present in the formula. This level of detail allows you to see precisely what’s in your fragrance - and just how little of it there is.
We believe informed choices are empowered choices. By sharing this information openly, we give you the clarity and confidence to choose a perfume that aligns with both your skin and your values.
The 72 allergens: Transparency you can trust
When it comes to perfume, what’s not included matters just as much as what is.
Our perfumes have always been free from the 26 allergens most commonly associated with allergic reactions. But we go even further. In total, ærlig fragrances are formulated without at least 72 potential allergens, giving you complete confidence in what you apply to your skin - every single day.
From the very beginning, our approach to perfume has been rooted in care, responsibility, and uncompromising quality. In line with an upcoming decision by the European Parliament, an additional 46 allergenic substances will soon be required to be declared. Rather than waiting, we’ve chosen to act now - even in cases where certain substances fall below the official declaration threshold.
This is particularly significant in the world of perfumery. Most essential oils are affected by this directive, including the majority of floral oils, all citrus oils, and many oriental oils. In fact, very few essential oils exist without any of these declarable substances.
That’s why we’ve chosen radical transparency.
For every perfume, we clearly disclose the exact percentage of each declarable substance present in the formula. This level of detail allows you to see precisely what’s in your fragrance - and just how little of it there is.
We believe informed choices are empowered choices. By sharing this information openly, we give you the clarity and confidence to choose a perfume that aligns with both your skin and your values.