Honest environment. Pure scent.
Fascinating fragrances with a focus on allergy-friendliness and sustainability
ærlig is a line of perfumes with truly wonderful scents, free from at least 72 of the declarable substances that the EU Cosmetics Directive identifies as potential allergens. Furthermore, sustainability is carefully considered in both the ingredients and the packaging.
These perfumes are for those who wish to indulge in pure and honest luxury.
Honest, simple, and unique
ærlig is inspired by Nordic simplicity and feminine aesthetics. The luxurious packaging, the beautiful bottle, and the delightful fragrance together offer a sublime experience in both simplicity and harmony.
The packaging
Our packaging is designed and assembled in Denmark using FSC®-certified cardboard and is constructed without the use of glue, making it easier to recycle and reducing unnecessary materials.
FSC® (Forest Stewardship Council) is an international non-profit certification that ensures wood and paper products come from responsibly managed forests. This means forests are harvested in a way that allows them to naturally regenerate while protecting biodiversity and wildlife.
FSC® certification also guarantees ethical working conditions, ensuring that forest workers receive proper training, safety equipment, and fair wages.
By choosing FSC®-certified materials, we support sustainable forestry, environmental protection, and responsible production.
The labels
Our labels are Danish-made and produced from sugarcane-based material, a renewable alternative to traditional plastic labels. This plant-based material reduces reliance on fossil resources while maintaining durability and quality.
Ingredients
Our fragrances are crafted using organic, undenatured alcohol derived from organic wheat, ensuring a clean and high-quality base for the perfume.
Each scent is developed in collaboration with experienced Swiss perfumers, combining European fragrance expertise with carefully selected aromatic ingredients.
Development & Production
ærlig is produced in Denmark, and whenever possible, all components and partners are sourced from Denmark or elsewhere in Europe. By keeping production close to home, we help minimize transportation distances and reduce environmental impact while maintaining high European quality standards.
Are you looking for your next fragrance?
Try our Scent Profile Guide and find the perfect match for you.